Comparing the ignition sequences of a Tesla Model S to that of the Austin Healey 3000 Mark III is maybe not something you do everyday but for Bert Maas it is a prime example of the lack of emotion in the contemporary electric car. With his research he tries to navigate us to our future as drivers, whether you love the roar of a large V8 engine or enjoy the subtlety of the electric car.

Bert Maas is a 22 year old Master student Industrial Design at the Eindhoven University of Technology. He has a passion for lighting design and interaction design and translates this into a contagious enthusiasm only matched by his curiosity. This curiosity is also the driving force behind his search for learning opportunities as he calls himself a ‘Student of Design and Life’. The past few months he has been working on the project In-Transportation Interaction within the Automotive department of Industrial Design. If he’s not working on his studies he will be involved with his own projects, leading to his goal after he graduates: starting his own design studio in his hometown of Eindhoven.